Nice to meet you 👋
I'm a product design leader who shapes strategy, builds strong design teams, and creates the conditions for great work to happen. I bring people together to turn ambitious ideas into cohesive experiences with measurable business impact.
Below are a few recent highlights I’m proud to have led. There are many fun stories behind each project. I’d love to share them with you.
Uber
Rider Experience
What it is
Rider Experience owns the core surfaces of the Uber app and the Rides conversion funnel. We define the design frameworks and interaction models that help teams build cohesive, intuitive experiences, as Uber evolves into a true multi-service platform.
Why it matters
For most users, Uber = ride. Distraction or confusion can put this core JTBD (and the business) at risk, but users who engage with multiple services have greater lifetime value. Shaping Uber's evolution, means balancing its core business with growth opportunities across services and geographies.
What I do
Lead a team of 10 hybrid designers across Search & Discovery, Merchandising, Booking, 3P integrations, and design language.
Align senior stakeholders and coordinate investments across Rider Experience, Eats Platform, Safety, Membership, Offers, and design system.
NOTE: The work below has launched to production or public experiment. I’m unable to share the juicy projects still in flight.
My team is responsible for the full conversion funnel, including making the tricky shift from Rides- to Platform-focused Home and Search surfaces.
We launched several early integrations with agentic platforms. More robust experiences are in negotiations and development.
Activity Hub redesign exemplifies how my team collaborates with partners across Uber to develop scalable experiences.
New travel experience helps users take advantage of all Uber services in a new city. We created AI workflows to scale it to most popular Uber destinations.
Search journeys
What it is
Search journeys is a set of independent but related work streams that establish exploration principles and frameworks across Google Search.
Vertical partners utilize these frameworks as a means of maintaining coherence and predictability across search use cases.
Why it mattered
A query is only a starting point of a search journey, so exploration affordances play a key role in helping users move beyond their initial search.
Interaction design is essential in providing a sense of natural and effortless journey progression.
What I did
Coordinated efforts of 5 ICs along multiple independent work streams.
Partnered with xFN peers on developing annual product design strategy.
Delivered updates to senior leadership, including VPs, for high risk areas.
Navigation frameworks help orient the user and provide reliable query disambiguation or follow-ups.
Lightweight content previews enable exploration, including follow-up affordances, while maintaining query context.
What it is
In a 6-week sprint our team reimagined
how a more modern and efficient product experience could help users accomplish
more of their search tasks.
The proposal included a full revamp of the underlying page grid, a more flexible content space, a new result format framework, and interactive moments of delight.
Why it mattered
65% of users seek Desktop specifically for its modality. The rigid legacy page structure became a blocker for innovation, but rebuilding the flagship Search required a large long term investment.
Our team was tasked in creating an exciting north star vision to compel Search leadership to buy into a massive infrastructure overhaul.
What I did
Led exploration exercises with 15+ UX partners across Google, including Shopping and Ads.
Led navigation redesign and framework development for hero panel in the new page model.
Collaborated with creative director and product partners on presentation narrative to leads.
Desktop vision
The vision we set forward proposed a page model with a dedicated space for orientation and new content form factors.
New search result system created visual interest within a modular content grid.
The vision sprint informed subsequent dedicated work streams. My team continued driving Navigation and Page organization areas.
About me
Since pivoting from advertising and finding product design, I’ve helped over 40 companies move their ideas forward. Now, I’m leading the mighty Rider Experience design team at Uber.
I’ve lived in the Bay Area most of my life and am blessed with two talented daughters. When I’m not working, I’m probably baking or thinking about baking. Otherwise, I’m on a stroll around the neighborhood with an audiobook in my ear. I welcome all baking and book recommendations!
Two lies and a truth 😉
I studied physics in college
I’ve performed in Las Vegas
I’m allergic to cats